Commodity Technology for a Commoditizing Business

An inescapable transformation, and a disturbing one for any business owner or executive at the helm of a carrier operation, is the fact that the freight transportation business is becoming a commodity.  An unfortunate reality of running a commodity business is that the alternatives for achieving and improving profitability are somewhat limited.  Technology has been touted as a means of achieving a certain level of productivity and operating efficiency.

Unfortunately, studies show that a typcial company spends 80% of its IT budgets simply to maintain its infrastructure.  That doesn't leave much to acheive true productivity improvements.   However, a means of combating the cost side of technology is emerging and it is interesting to note that the solution, at its heart, represents turning the tables and taking advantage of the economic factors of commodities for your operation's benefit.

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